A study is only as good as its question
The sharper your research question, the more everything downstream — your design, your data, your contribution — falls into place. A weak question quietly caps what a paper can achieve, however clean the methods. It is the most consequential decision in a project.
To give every researcher — at any career stage, anywhere in the world — the expert guidance to turn a rough idea into a research question worth investigating, for free.
A research landscape where the strength of a question is set by the quality of the thinking behind it — not by access to elite supervision, reviewing experience, or the resources behind you.
The front end of research has no method
Research has rich, teachable methods for its back end — sampling, measurement, analysis, whole ecosystems of reporting standards. Deciding what to ask has almost none of that; it's left to tacit craft and good supervision. And a weak or mis-specified question is one of the most common reasons strong-looking papers are turned away by the best journals.
Advice alone isn't enough
There's no shortage of guidance on what makes a good question — “find a tension, not a gap.” But that advice is necessarily abstract, and the more expert the advisor, the harder it can be to apply to your own work. Knowing the principle and executing it on your own half-formed idea are very different things.
Why a tool — and why now
Left to itself, AI is part of the problem. Unstructured, it produces fluent but generic questions, narrows inquiry instead of widening it, and will confidently invent. The evidence that AI improves research questions is mixed at best — and some of it suggests AI actively weakens them. mYOOtics is built the other way around: structured to interrogate your idea, to refuse to do the thinking for you, and to ground what it claims — so the question that comes out is sharper, and genuinely yours.
Expertise that shouldn't be gated
Knowing how to build a question that lands in a top journal is gated knowledge. It lives with people who have strong supervision, and who've reviewed, edited, and published at that level. Without that network, you're at a disadvantage that has nothing to do with the quality of your ideas. mYOOtics tries to put that expertise in everyone's hands — and to keep it free, so good guidance doesn't depend on the supervision and networks you happen to have.
A sparring partner, without the fear
It's also a sparring partner for anyone who doesn't have one — and a safe one. You can be challenged, pushed, and corrected without fear of judgment. No supervisor to impress, no reviewer to dread. Just you, your idea, and an honest critic on your side.